Back in September I wrote a short piece about how I was spending my time. Since it’s about six months later I thought I’d update the graph.
These are 40 day moving averages. When I think about where my financial future lies, I think it’s mostly ArtistBomb and partly MassLandlords.net. The way I spend my time backs that up.
The period in December where I focused less on ArtistBomb and more on the Worcester Property Owners Association (WPOA) coincides with the end of the restructuring effort at the WPOA. This put in place a new Board of Directors and a new action team, and roles were changed for most folks. Now WPOA is moving forward smoothly and the focus there is on MassLandlords.net, which I’ve spiked out separately.
MassLandlords.net has the potential to be a unified source of digital resources for landlords in Massachusetts. I’m enormously proud of the work done by Stellar Web Studios and the WPOA Board of Directors to help get this project off the ground.
You can see that other projects, like the BagPack for Hands Free Groceries, and even this blog, are getting less attention now. Partly this is because they’re getting less traction, partly it’s because they’re more clearly “lifestyle” activities. Yes, I like selling little grocery carrying straps on the side.
ArtistBomb.com and MassLandlords.net have been improved by what I learned with Hands Free Groceries and dougjq.com. So even if the latter properties aren’t as valuable, it’s not like the time spent there has been wasted.
Last month I commented on an article written by Rob Go that included the idea entrepreneurs should focus on “one company at a time”. I think about that when this graph gets updated every couple of days. Would either ArtistBomb or MassLandlords.net go faster if I wasn’t also actively landlording? Yes. Would they go faster if I were focusing on one and not both? Yes. Well, am I doing the wrong thing by splitting my attention so?
It seems like both businesses – ArtistBomb and MassLandlords.net — have the same kinds of challenges. In particular, can you reach enough of your customers at a low enough cost to make it worthwhile? The interesting thing about working both at the same time is that each has a different set of tools available. So in theory I can work with two different teams trying different tactics. What I learn at one can be brought to the aid of the other immediately.
From that point of view, I don’t think split focus is really so bad. Not right now, anyway.
Thoughts? Leave a comment.