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How Twitter Became an Alternative to Small Claims Court

In July I did some freelance consulting work for a client who shall remain nameless.  If you’ve been following my posts, you will remember who this was.  You can imagine my dismay in October when, after many attempts to contact the client for payment, I filed a small claim in Worcester District Court.

The money was as good as gone.  The clerk at the backed-up small claims court said that it would be at least a year before the client would even be served.  Past that, there’s the hearing, then the judgment, then the execution.  It was a long, hopeless road.

Redemption

Enter Trevor Chang, an old friend and, as it turns out, a wise one.  He read my previous post and casually suggested over Facebook that I tweet to the client.  Twitter is, at its core, a public forum.  Maybe a modern day scarlet letter would get the client’s attention.  It seemed a good alternative to small claims court and a years-long wait.

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I proceeded timidly.  At first I tweeted directly @{insert client name here}, and only that I had sent an updated invoice.  I did this in October.  Then, on Thursday, November 14, I tweeted the following:

I wrote this blog article about @{insert client name here} a while ago.  Still no response. {link}

Friday afternoon, November 15, my inbox contained an email from the client.  This was his first communication with me since August 13, 2013.

The email was angry.  Vituperative can be your “word of the day.”  It was vituperative.  “How dare you break non-disclosure and defame my good name” etc. etc.  It ended with, “I’ll pay your invoice if you take down that blog article.”

I replied, in effect, “I’m sorry it took a blog article to get your attention. Deal.”

Within an hour money had changed hands — righteously, I might add — and the blog article, which never had done more than pose the question of malfeasance, had been taken down.

So, incidentally, have my tweets.

The blog article was search-engine optimized for effect.  I’m proud to say it was on the front page of Google search results for the client’s name and business name.  But that, combined with my dozen increasingly stern communications, had no effect whatsoever on the client.  Not even when I threatened small claims and then actually did file in small claims court was there so much as a peep from the client.  None of my growling had any effect.  What broke the logjam was the merest tweet.  “Hey, @{this guy} owes me money, take a look {link}.”

Reflection

I find Twitter incredible.  I look at my Twitter feed and I feel washed over in garbage.  But sometimes certain tweets pack a relevancy and a punch that makes me feel like I’ve found a diamond in a coal mine.

And because it’s one of basically three(ish) digital channels (website and Facebook being the other two), companies attach enormous importance to what others will see on Twitter.  Take the JP Morgan Tweetup Disaster as case in point.  Call it a “microblog” if you will.  It’s also a 17th century scaffold.

What’s the most memorable tweet you’ve ever written?  Did it accomplish something good? Let me know in the comments below.


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