I updated my blog’s WordPress theme tonight. Lo and behold, it ruined everything. I had to reconfigure it, right down to the CSS. So I took the opportunity to rebrand this space. It used to be called “Thoughts on Business.” That’s boring. That’s limiting. That’s completely worthless from an SEO point of view.
A title I had been kicking around for a while was “Rocket Scientist Landlord.” That’s intriguing. That’s broadening. That’s unique! It also hints at my eclectic life experience. So here’s the new name.
I will continue to post here, but most of my writing is now being done at MassLandlords. =)
An Update on my Time as Entrepreneur
Next week marks three years since I left Terrafugia, which was the last time I worked as an employee. Since then I’ve wandered through various entrepreneurial roles and projects. In January 2013 I started tracking how I spend my work time. I now have 32 months of data (critics take note: this graph doesn’t include laundry or non-work stuff):
In green at the bottom there’s the rental property (MTL 7). I did a lot of maintenance this summer, like painting, and I had two turnovers, so it was the most intensive house work in a while. The house has been the underlying, ever-dependable “first business”.
In blue, dark red, and orange there’s ArtistBomb, Ghost Bear, and the BagPack. These projects all came and went. The BagPack is still being sold at low volume. ArtistBomb is still moving forward, soon to rebrand, but I’m largely hands off at this point.
Purple is MassLandlords. In the last six months I have finally settled onto MassLandlords as “the thing.” It’s now paying the rest of bills (what the house didn’t cover).
“MassLandlords development” in light purple was the bucket allocated to website work. It hasn’t received as much focus as the first summer after launch. That’s mostly because the management piece has ballooned. I’ve tried to straighten out membership lists, event marketing, accounting, and partnerships. We’re up to over 900 members consistently, and I think any day now we’ll announce an average membership of over 1,000. (It’s hard when two thirds of members still don’t have a credit card on file.) We have five partner locations (Boston, Springfield, Southbridge, Marlborough, and Worcester).
The big change has been the growth of the salmon colored streak, my new focus on public policy advocacy (ppa). In particular, I was asked to sit on the Massachusetts Senate Special Commission on Housing. There was a good idea floating around about homelessness and it looked like a win-win-win. I put some time into advocating for it. There’s a program in Seattle that does exactly what we need. The Commonwealth, the homeless, and landlords could all be better off. The details are unimportant but you can read about them elsewhere.
I sat on the commission with representatives of quasi-governmental non-profits that administer social benefits and advocate for tenant rights. They receive tens of millions of dollars annually (in one case, over $100 million annually) and have become experts at getting their way. They took our win-win-win, something for which we had real data, and ran it through the steamroller of their ideology. It hardly resembles what we had in mind.
The experience has chastened me. Without equivalent funds and back channel influence, landlords cannot hope to contribute to policy discussions on equal footing. Just as a poor person’s lone attorney can be buried by the opposing team’s paperwork, the relatively poor MassLandlords was buried by the big money advocates.
It was my first glimpse into the political bottomless pit. There is apparently no amount of third party data that can overcome ideology. There is only money and time and the stamina to outshout each other. MassLandlords could easily fall into this bottomless pit. In fact, this is where the old landlord trade association ended up.
Maybe someday we’ll be in a better position to advocate for data-based policy decisions. For now, I think I’ll return to putting my time into management.
In late 2013 we switched our membership management system from a Google spreadsheet to WildApricot. It was so good I got giddy. I could search specific fields across all members. It would send automatic renewal reminders. We could have members-only forms, event registration, and a directory. I was over the moon.
Alas, all good things… The same time we chose WildApricot as our back-end, we chose WordPress as our front-end. This, it turns out, meant WildApricot’s days were numbered.
iFrames as Wild as an Apricot
WildApricot says it integrates with WordPress via iframes. There’s a little web page inside your main web page. They call this a widget. I’m fine with “widget.” But this is not an integration. There is no communication with WordPress whatsoever. And use of iframes causes problems for browsers that block third party cookies. This includes all iThingies and Macs. In our case, that’s 25% of our users. These folks couldn’t log in until they first visited a WildApricot site, received the cookie, and returned to the original page.
WildApricot’s help docs claim you can resize iframes to fit your site. But some developer at WildApricot didn’t get the memo and started using CSS floaters. These notify users about special messages. They are important to see. The one in the image below is trying to say that your membership is overdue for renewal, so “click here!” But the floater has ignored the iframe width and carved out space off-frame, beyond the iframe. It actually looked like this on our site:
We hacked their floater to wrangle it down into view the way you have to leap onto a stack of helium balloons to squeeze them into your car.
PayPal Integration Guarantees Lowest Possible Conversion Rate
Maybe I picked the wrong version of WildApricot’s plethora of payment options. I don’t know. All I do know is that we switched to stripe. We used wpstripe without any back-end API connection. Even though we then had to manually add new members to WildApricot, we were FAR better off. Suddenly new members were converting left and right.
In November 2014 I made the following note in my log, “The PayPal integration is awful.”
In general, any time you have to leave a site to pay, or enter too much information, you’re giving your customers a bad experience. It’s like pushing your grocery cart next door to pay. You ask, “Am I in the right place?” And they reply, “Maybe, give me your social security number and I will check.”
Our members tend to be of the generation that’s somewhat distrusting of PayPal. They would rather pay via what they perceive to be a secure paper check. Our simple stripe checkout generated none of these complaints about perceived security.
A Forum for Quiet Meditation
WildApricot members can’t post to the forum via email. This is a huge barrier to adoption with less computer savvy members.
The forum experience for members who are admins is really difficult. They can’t view the forum when logged in as an admin. Not allowed.
We switched to Google Groups. This left us with a lack of connection between our forum and our membership database. But again, even though we had to have someone add people manually to Google Groups, we were far better off. Our Google Groups stayed in sync and participation was robust.
Meanwhile, in the WildApricot forum, I sat quietly and pondered the meaning of life all by myself.
Good Email Reminders
I like the way WildApricot sends email reminders for new members, lapsed members, and other things.
But I have more complaints
I don’t really like the way WildApricot does members-only documents, where the link is public but just hidden. That’s open to brute forcing and sharing.
Their HTML edit windows are awful. If you paste in rich text from another editor they’ll say, “Cleaning html!” and then delete everything you’ve pasted in. (I wasn’t pasting anything crazy. WordPress handles the same text correctly.)
Their customer support is unfeeling. The number one answer I received: “try a different browser.” (Okay, so I will email all my customers and tell them to use a different browser.)
But here’s the thing about WildApricot: it took us three months and almost a dozen WordPress plugins to replace what they were offering.
Back in November 2014 I wrote, “We’re using WildApricot as an integration with a WordPress front-end, which I realize puts us in a class above your target user, in terms of sophistication. As we head down that road, I anticipate outgrowing WildApricot. But in the meantime, you’ve given us a lot of value and we’re not looking to leave just yet.”
ESPN reported that Chris Borland is retiring after one year, giving up over $500,000 in salary, citing head injuries as the primary concern.
The NFL may be a non-profit, but its member teams are all businesses. It makes me think of one of the shortcomings of business. Normally I would argue that business is the principal framework for societal good. A business like the NFL provides entertainment. NFL team employees earn a living delivering this entertainment. NFL customers pay to participate in football through tickets, apparel, and consumption of ads. Two independent parties looking out for their own best interest are achieving something wonderful. That’s business at its best.
But what would happen if the NFL realized it needed to stop? What if they couldn’t get ahead of chronic traumatic encephalopathy and decided, for the health of their players, as a moral decision, just to stop what they were doing? They couldn’t. Every bit of value tied to the NFL has been based on the assumption of an infinite time horizon. “The NFL will continue indefinitely.” The values of all the teams and all the players and all the marketing are all inflated beyond what any finite business is worth. This is the case for most businesses. Livelihoods and standards of living are at stake for everyone who touches the NFL. The push-back on any decision to stop or drastically alter the course will be extreme.
There is no way to invest in a business knowing that it will someday end. Everyone assumes it will continue forever. If you don’t, you’re priced out of the market.
There is no mechanism for a business to return value to investors from an idea that has run its course. The only thing the business can do is let the investors sell their interests piecemeal, at ever declining values.
Could we be witnessing the start of a long, gradual sell-off into NFL bankruptcy? Will medical science make it possible to bang our heads against one another without lasting injury? Or will the NFL reinvent itself and the game to continue operating indefinitely, as everyone assumes it will, with no complaints?
The pace of business reinvention is proportional to the pressure applied by thinkers like Borland. Right now, there is no change. Will it start? Will it be fast enough? Time will tell.
Somewhere I read or heard that all economic progress is driven by technological advancement.
I think it behooves us all to stay up-to-date on the latest science. So I thought I’d find a year review of discoveries.
Short Detour: Biggest Discoveries of this Century
I haven’t ever done this before, so I first sought out the biggest discoveries in science since I left high school (year 2000). I figured my knowledge must be that far out of date.
If the Discovery Channel is to be trusted, then I had heard of 7 of their top 10 discoveries except:
- We’ve taken a direct picture of a planet around another star (instead of detecting it indirectly), 2008.
- The “missing link” between chimps and people has nearly been found in Africa, 2002.
- They found T-rex soft tissue in an ancient bone, and yes, it tastes like chicken.
If I learned of these when they happened, then I’d since forgotten them.
The other discoveries since 2000, in case you want to know:
- Pluto isn’t really a planet, and there’s a bigger Pluto nearby called Eris anyway.
- Dark matter exists (“Discovery Channel, wait a minute, does it really?”)
- People can control artificial limbs and things with their minds.
- Making stem cells no longer requires embryos.
- Mars had liquid water on it, and still has ice.
- The human genome was completely mapped.
- Glaciers are going extinct.
The Discovery Channel list was written before the discovery of the Higgs-Boson, about which I remember hearing. We’ll take the scientists’ word and agree that it’s also a big one. So let’s say there are eleven really big discoveries so far this century.
Biggest Discoveries of 2014
After that list, I googled “2014 in science.” Wikipedia to the rescue.
Overall, here are the trends I see in that massive list of discoveries in 2014:
- Many old species are now extinct, including
- The incredible axolotl (extinct in the wild)
- White rhinos (one down, 5 left)
- Many species were just added to the wait list for extinction
- Australian possums
- Climate change is being variously over and under-predicted, but mostly under.
- The number of studies saying that climate change is manmade completely dwarf the work to do anything about it.
- Asteroids are whizzing past our faces ALL THE TIME.
- 2014 had so many life sciences break-through’s it seems nothing about life sciences will remain a mystery for long.
- There are still undiscovered places on earth, including
- A coral reef off the coast of Iraq and Iran
- There are still undiscovered animals on earth, including dolphins, jellyfish, deep sea fish, and small mammals discovered this year.
Climate dominates the research so let me give one short thought on it:
I wonder why so many climate scientists feel the need to continue research proving that climate change is man-made. If you can’t convince the nay-sayers, it’s time to work around them. Carbon capture or other clean technologies made economically better would be naturally adopted without a single law, and faster than any law. If only a Prius cost what a Corolla did.
Apart from climate, here are some specific breath-takers from the list of 2014 discoveries:
- We can now cryofreeze a leech, and thaw it back to life after months. And moss, after 1,500 years.
- A prosthetic limb can now convey a sense of touch.
- Scientific output is now doubling every nine years.
- In our quest to find life on Mars, we have almost certainly contaminated it.
- We can instantaneously, faster-than-light transmit information over a distance of hundreds of miles using quantum teleportation. (You just have to carry two very small quantum receivers hundreds of miles.)
- Dental fillings may soon be a thing of the past.
- We saved the whales
- We can vibrate the air into solid feeling objects.
But that’s all. Most of the rest of the so-called discoveries were incremental refinements to our understanding about stuff. “Coffee might do this to the liver.” “Tea might do that to your brain.”
From the point of view of any single project, science is slow. But in the aggregate over all the projects, the pace is really astonishing.
I think folks would all feel a lot better if technology caught up to the global warming thing. Seems like that’s what was missing from the list of 2014 accomplishments.
I still have things I want to write about. I’ve just been using all of my writing energy for MassLandlords.net. Here’s an update showing where my work time has gone.
You can see that ArtistBomb (blue) has gone way down. The two purple colors are both MassLandlords.net. Light purple labeled as “MassLandlords.net” counts Internet-facing work only. “WPOA” is the same organization but counts back-end administration, including finances, management, and a very little public policy advocacy.
So what happened to ArtistBomb?
Well, with any business it’s a race against opportunity cost. I worked hard for ArtistBomb, as the graph shows. Out of all the working hours in the past two years, ArtistBomb received just about half, or one full year. But ultimately, I’m not the music industry guy. When I was asked to take a more active role in MassLandlords.net, it seemed like the contributions I could make there could be more “on point” than what I was able to do at ArtistBomb. For me personally, it seemed like the opportunity lost by not working MassLandlords.net would be greater than the opportunity lost by not working ArtistBomb.
Plus, MassLandlords.net is already able to pay me a little bit.
For the rest of the folks there at ArtistBomb, I think it still makes sense to push forward. We can clearly see the need for what the company’s doing. Once they figure out a reliable income stream, they can build on that.
I think the challenge for ArtistBomb remains time allocation, actually. I doubt anyone there tracks their time to this level, but if they did, their ArtistBomb color might look more like my “WPOA” color: an important but small and variable focus. In startup land essentially all of the early work remains uncompensated. So finding more time to work on the startup can only be helped with funding or with financial independence.
As the graph shows, I’m still supporting the company with what I can provide, including legal and tax compliance. And I know they have big things in store. Big ideas take a long time to develop. In the meantime, we all need to make ends meet.
So what’s with MassLandlords?
Things are going well. But there’s a long road between where we are and full time paid staff.
All signs are that we’ll get there. It will depend to a large degree on whether we can build trust among the landlords in the state. We need their willingness to coordinate with us to reach “economies of scale.” Right now, for instance, there are still 17 groups that produce their own email newsletter without any of the benefit of our greater experience or content. We’re hoping to eliminate redundancies like this. It will free up local volunteers to focus on local problems. It will send resources to the state-level to tackle problems shared state-wide.
The time management challenge for me, personally, is not getting sucked into the never-end public policy work that lies ahead. This requires a full time paid public policy person, like they have at a local Chamber of Commerce. My mission is to build to that point. But the Commonwealth’s challenges concerning landlord-tenant law are manifest, and landlords are asking me to tackle those as soon as possible.
I’ll do what I can.
Last night I ate at Montien, a Thai restaurant in Boston. The food was good, as usual. When we got the check, I noticed one entrée was $2 more than the menu list price (about 10%). I didn’t think much of it. It seemed pretty normal that a printed menu might have fallen out of date.
The waitress came by to get my credit card.
She said, “Oh, would you like to pay cash to save 10%?”
I said, “What?”
She said, “See, you can pay cash and save 10%.”
She pointed to a line on the check that said something like, “Sign here to agree to pay cash and save 10%.”
I signed. She handed the credit card back, took the check, and said she’d be right back. She came back with a new check with a 10% lower total cost.
I looked at one appetizer and saw that it had also been billed at a price higher than the menu. About 10% higher. As a matter of interest, so had everything else. I was now paying what I had expected to pay, based on the menu list prices.
I put three twenties into the check fold. The waitress picked it up and came back with change. We didn’t have any singles, which would have been necessary to leave a normal amount of tip, so I flagged her down again. She broke my five into ones. We left the tip and left the restaurant.
A Questionable Pricing Practice
Shouldn’t the menu have had an asterisk somewhere saying, “List prices are for cash”? Maybe it did.
Either way, you can’t list the price of a Chili-Chili Duck as $20.95, then charge me for $22.95, and tell me I’m getting a discount by paying cash. I’m really being charged more for using a credit card.
Does a 10% surcharge make sense? Here are the costs for a $50 dinner for two:
|Customer Pays with Credit Card||Customer Pays with Cash|
|$1.50 to $2.50||n/a|
|Waitstaff time |
(1 min ea. visit
to table; $10/hr
|Processing cost||$1.83 to $2.83||$0.66|
|Loss (Gain) |
|($3.17 to $2.18)||$0.66|
Under the surcharge scheme, the restaurant makes additional money every time someone pays with credit card. But they have their waitstaff making as many as two extra trips to the table, plus they have back room expenses associated with counting, safeguarding, and depositing all that cash.
Nevermind all that, I felt deceived. As I said above, it was presented to me as a discount, but I was observant enough to see that it wasn’t. I probably won’t go back. The extra $2 to $3 they got from me may be the last of it.
It’ll depend on how much I want that Chili-Chili Duck.